Two of the most valuable FREE tools for any business that has a website are Google Analytics and Google Console. These tools can help you assess whether your website is doing what you want it to do and attracting who you want to be attracting.
They can also give you insight into what search terms people are using to get to your site, whether anything may be wrong (pages that are returning 404 errors when people land on them, pages that google is not indexing for some reason, etc.), how many people are visiting your site, and where they are coming from.
Have you made sure your Google Analytics and Google Search Console accounts are correctly set up and connected to your website?
Are you utilizing this information?
If you aren’t sure, now is a great time to check. If you need help doing so, reach out within your community and find a tech savvy friend to help you. People are being very generous with their time right now (during this global pandemic) and I have found that most people are willing to help others within their communities with things they might not have time for otherwise.
Take advantage! And then, why not pay it forward and help someone else with something THEY need help with?
We’re all in this together.